The Neverending Logo

I was haunted reminded in a talk recently about a branding project I had done as a product line to market incubator for a client of sorts checking for viability and such. The research was the easy part, as market research often is, the logo concepting however became a year-long, off again, on again, saga with interjection muddying up the process causing what you see below. Wide ranging product launches based on my work did eventually make it to market, just nothing like what you’re looking at below, I’ll refrain from posting those, just suffice to say, it was a success. In the end the pay for the amount of work was generous, but all things said, and I’ve always believed this, I’d take far far less money for trusting the creative to do his or her job, that’s what we’re paid to do.

This is the logo that never ends.