details, it’s always the details

Currently in the process of mulling a very large healthcare push full spectrum to medical professionals about a series of conditions and how to train to treat them. It’s potentially something very full spectrum for deployment, in both print, poster, traditional ad channels, various web channels, interactive to smart devices.

Fairly simple.

A concern I have isn’t how to make this easy for medical professionals to understand now that I’m in their heads, it’s that all the facts really are in order and make sense. I’m working with some really top-notch, working professionals in the healthcare industry who know all the really long Latin-based words necessarily for proper diagnosis and the “if” and “then” of dosing, etc. but can’t help but worry if one in a thousand words is in the wrong place. Probably will insist on a dozen or more people going through every piece of the campaign. In these cases, better to be safer than sorry.