Idea to Reality

2010 June 15

Idea to Reality

First phase: Clearly assess how integration of strategy, design, and technology can be used to best solve a need.

This phase may include everything from visual systems assessments to design, brand, or other assessments to engineering requirement assessments to user research.

Second phase: Exploratory. Synergy between design, strategy and technology to address the defined to the customer need. The concept that demonstrates the most merit is explored and refined.

Models may take various forms from a prototype to a series of sketches to digital story boarding to wireframes.

Third phase: Each component required to turn the concept into a viable solution is created, tested, and prepared for final integration.

These components can range from creation of visuals, copy, and layouts, to programming interfaces either external or internal.

Fourth phase: The chosen solution is implemented, carefully integrating each strategy, design, and technology component to achieve a compelling, user-centered solution.
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