Apple > other brands
A report from identity and brand consulting company Interbrand shows that Apple has overtaken Coca-Cola, where I once worked creating branding and identity, as the world’s most valuable brand. This knocks Coca-Cola from its 13-year tenure in the annual “Best Global Brands” reports The New York Times.
How much is a brand worth? Apple’s brand as valued is close to $100 billion, that’s a lot of iPhones. Intriguing, though not surprising, Google sits rather comfortably now at #2, bumping Coca-Cola down to #3, the top ten is dominated by tech, it’s a tech world after all. Only non-tech in the top ten is Coca-Cola, McDonalds, and Toyota which has held the same position for a couple years. It should be noted that, at one time, IBM would often be at the top this list or be #2; honestly I’m a bit surprised it’s still holding on here considering how much is divested itself from being everything tech, guess it’s the collective conscience permanence that keeps it there.