the brand experience – connected and enabled by technology
The interrelationship between consumers and brands are now multilevel, in fact one could suggest you put PR wheels in motion before the advertising. In reality it’s more like a Venn diagram of course with overlap, but you get the idea/point. So the best approach for any client and it’s agency for really almost any rollout would be taking one from the other and never forgetting the chain between which, really even as much as a decade ago, wasn’t much of a consideration. My how times have changed.