colin nekritz

details, it’s always the details

colin — Mon, 22 Feb 2010 03:07:00 +0000

Currently in the process of mulling a very large healthcare push full spectrum to medical professionals about a series of conditions and how to train to treat them. It’s potentially something very full spectrum for deployment, in both print, poster, traditional ad channels, various web channels, interactive to smart devices.

Fairly simple.

A concern I have isn’t how to make this easy for medical professionals to understand now that I’m in their heads, it’s that all the facts really are in order and make sense. I’m working with some really top-notch, working professionals in the healthcare industry who know all the really long Latin-based words necessarily for proper diagnosis and the “if” and “then” of dosing, etc. but can’t help but worry if one in a thousand words is in the wrong place. Probably will insist on a dozen or more people going through every piece of the campaign. In these cases, better to be safer than sorry.

oh the things I do for my job as an art director

colin — Sun, 14 Feb 2010 18:10:09 +0000

wouldn’t be so funny if it wasn’t true

colin — Fri, 08 Jan 2010 21:55:00 +0000

From the excellent theoatmeal.com, a tale of How a Web Design Goes Straight to Hell. What designer HASN’T had a client like this?

If I’ve said it once I’ve said it a million times, you hire a designer for their skill and expertise, we don’t tell you how to do your job, please don’t tell us how to do ours.

Brilliant

colin — Sun, 29 Nov 2009 19:29:42 +0000

Cereal Decision Flowchart from eatingtheroad.files.wordpress.com

Who wants to wave back?

colin — Mon, 23 Nov 2009 15:06:38 +0000

Decisions Decisions. I’ve got a couple projects this would be killer for, so despite knowing this may add a learning curve to some participants I may let the chips fly where they may. It is a beta after all, and knowing from being in the software industry, you want some beta testers to be technologically unpracticed.

Google Wave

Update: All Gone

Update 2: Just got 12 more

The worst thing about product design incubation

colin — Tue, 17 Nov 2009 04:00:29 +0000

You can’t show off your work due to NDA.

So because of this, I’ll show something different. A contrast, because that’s sorta what’s in my current hopper creative-wise.

American Century

colin — Mon, 02 Nov 2009 05:25:54 +0000

A friend of mine asked me to art direct his album cover, I’m also a fan, so I obliged.

Playing With a New Lens

colin — Fri, 02 Oct 2009 05:45:47 +0000

Out in the country, thought about shooting stars, but shot cars. Always loved the color saturation of the children’s book “Goodnight Moon,” nice to capture it in pictures.

Mother Nature: Hands Down, Best Art Director

colin — Mon, 31 Aug 2009 05:49:22 +0000

Dang!

I Knew It!

colin — Sun, 02 Aug 2009 05:45:00 +0000