Fighting for Simplicity

Not the original concepts or the final, but the sweet spot.

Not the original concepts or the final, but the sweet spot.

Recently art directed a rollout of advertising, went through a few iterations as usual, though this isn’t quite how the final came out due to insistence on an element that trips up the design, it’s rather close to the final product. Less is ALWAYS more, hit ’em (potential customers) with the concept, give ’em a place to go for more (the web, it’s the hook), and get out. Advertising in the nanosecond due to the speed of information bombardment always wins, always.