Years of creative direction, branding, building relationships, coaching teams, hands-on design, concepting, and thought leadership. From the first sketch to market research, consumer testing to early production, crafting a brand story to project launch. Corporate to non-profit, consumer to B2B, thousands of creative works, a mere fraction here, all with proven results.
Led the creation and branding for SURGE soda and The Coca-Cola Company. Project included acting in concert with strategic marketing departments, visual brand strategists, analyzing testing in various markets, and deployment phase. Final step of creating strategic worldwide branding and identity guides for launch to ensure consistency around the world in dozens of languages.
Actualized The Coca-Cola Company's merchandising and marketing efforts with comprehensive in-store strategy product positioning. Content, documentation and a plan of action for retailers with a focus on creating maximum presense for consumers.
Direction of photography for mutliple pieces to create a rich imagery resource available at Coke's disposal, be it external or internal audiences, vendors, merchandisers, distributors, retail, and beyond.
Took part of Philips Electronics launching the flat panel revolution in North America and abroad. Instructed team of photographers, talent (models), interior decorators and set stylists, set builders, and studio support staff.
Helped write and design the book on various Adobe products. Worked with engineers, UX and UI teams, tested alpha software, and made real connecting the endless possibilities of software with the endless creativity of creatives.
NEXT Upscale Hors D'oeuvre >>>
Raising the Upscale Hors D'Oeuvres Bar
Marketing and brading efforts with three hors d'oeuvres companies – Kabobs, Progressive Gourmet, and Innovative Foods – helping increase each of them in size, market share, geographical reach and profitability. How? That power of market and brand strategy, a great time, followthrough and persistence.