Leveraging technology through integration of real-time information, provided through social media feeds. Curating and displaying information to be displayed for the end-users interests. Building visibility, extending their brand, improving their web presence. Includes best practices, including platform specific interfacing, tracking, and other ways of leveraging the web through crowd-sourcing.
Created a large revenue stream by taking The Home Depot's how-to book series, putting them online, and cross-selling the guides with the products they already keep in inventory to get the job done right.
Took three seperate high end B2B/B2C hors d'oeuvres companies to the next level of online, sales, and visibility. Took the power of branding and marketing, the creating of online customer and vendor spaces, and coordination of backend solutions to build up winning companies with up to four times the revenue.
Consultant on State University of New York at Oswego website. Cut through bureaucracy, advocation of necessary web standards such as ADA (American Disabilities Act) and Section 508 (Federal and State policies on access), conversion of CMS (content management systems), and testing beta versions of mobile and desktop versions.
Directed an agency team from concept to build out and content creation multiple SEO pages for a series of large dealerships. Laid foundation of Google Analytics to track data and build conversion rates and marked increases in sales.
Created brand identify for launch of government services agency Webster Data Communications. Worked with main corporate team to create a marketing piece showing off a confident web presence to the military. Efforts in branding that led the company to be so profitable it was bought mere years later and many times it's startup value.