print designers didn’t have to write their own postscript
“There are people are who are very passionate about coding and there are people who are passionate about design but the overlap is very very small.”– Astute Adobe Engineer
Adobe started to come around when they announced Flash was going to try (emphasis, try) to act as a way of exporting something akin to animation. It was clunky and lackluster at best. Now, seeing the writing on the wall, they’ve created a new program for designers called at the moment Muse, it’s in beta.
By designers, I don’t mean programmers, which is a big problem to clients and, well, everyone. People confuse a designer, who’s a visual artist, with a web programmer, they’re not the same. The former is a right-brained human-centered person in touch with how and what people respond to, the latter is a left-brained usually a math geek who maybe isn’t social and isn’t visual (usually). Oh very important, a good programmer is, IMHO, worth more than a designer, because a good programmer can take design and make it bulletproof. The problem is, many designers don’t need a programmer, and like-wise, some programmers write code that doesn’t need design.
“People don’t hand edit post script or PDF files for print, you know, in five to ten years I don’t believe people will be coding to design web sites.” – Another Astute Adobe Engineer
Truth be told, a designers should design not code. It’s great if they know how to, I know enough coding to be a little dangerous but that’s only because I’ve had to and will art direct web sites and if I didn’t know where the hooks of a CMS go I’d not be as valuable to clients nor to the programmers I work with.
PS This is all rather close to me as I worked on THE original WYSIWYG program ever for the computer, Adobe PageMill, many, many moons ago. And at the time, the engineers wanted to kneecap, and did somewhat, the product, as they didn’t want designers being able to truly design a site without a programmer around. Things change, so do products. Thank you Adobe.