colin nekritz

“Focus group results are what site visitors think they might do. Usability testing shows what visitors actually do.”

– Web ReDesign 2.0: Workflows that Work

I only missed one and there’s one that I guessed near the end which I’m rather sure is wrong but won’t give it away.

Go ahead, see if you can guess these company logos by taking the interactive quiz.

Can’t seem to get enough of these, this one may hit many a bit close to home. I wound up with Dogfish Head. [hat tip to TopCultured]

“A brand is a person’s gut feeling or emotion about a product, service, or company.”

“Internal creative teams need to seize their insider advantage by using deep knowledge of the brand to leverage their strategic value to the corporation.”

–Moira Cullen, Senior Director of Global Design
The Hershey Company

Overlap.

Here’s what I do. Now, try go finding a job in what I do. “So you’re a creative director.” Technically I have been with client continuity running a team of people managing sprawling jobs and budgets, but I’m more of a brand manager. “Brand… uhhh, what?” You know, managing branding and identity, it’s perceptions, on a national and global scale, but I like design, I mean, it’s a combination of marketing and design. “So you’re a designer.” Right, I direct that art. “You’re an art director.” Well not exactly because I direct branding teams to get it done. “Brand director, I’ve never really heard of that.” Got a brand you need taken to a national level of ass-kickery or your agency needs someone to manage, cultivate, and deploy branding at every level, yes, that’s what I do. Why this has gotten some difficult to explain means either I’ve too many job skills or the industry isn’t ready for me yet or the entire methodology of classification of job titles is broken or probably all of the above. Being right-brain, left-brain seems more a curse than a blessing at this point.

The interrelationship between consumers and brands are now multilevel, in fact one could suggest you put PR wheels in motion before the advertising. This infographic, although I’ve seen it done better, I’ve borrowed from a company called Sapient’s and tweaked a bit aesthetically. In reality it’s more like a Venn diagram of course with overlap, but you get the idea/point. So the best approach for any client and it’s agency for really almost any rollout would be taking one from the other and never forgetting the chain between which, really even as much as a decade ago, wasn’t much of a consideration. My how times have changed.

Key takeaway? Current to future generations of kids will respond better to interactive and/or engaging marketing. Come to think of it, this works better for everyone.

[BTW Am I the only one who thinks this video reminds one of something from Waking Life?]