The first rule of spec work is never do spec work
Anyone who’s seen my lectures and talks at creative events already has heard this before. None of these careers are asked to do free work as a theoretical carrot dangling in front of them, the …
What your favorite brand reveals about you
Questions give you answers A question I’ve asked in agency situations, sometimes during interviewing potential employees, sometimes interviewing clients, is simple and reveals a lot about someone’s creative process and their values: What’s your favorite …
Nobody cares about your PowerPoint
Has anyone who’s ever had to sit through your typical PowerPoint presentation truly remembered anything that was on the screen? The headline to this article will be more memorable than the thousands of presentations given …
Degrees do not equal great hires
You don’t hire pieces of paper, you hire people Google, Apple, Microsoft (somewhat), Facebook, and many of the tech giants are into a post-diploma world. “A what now?” I can hear you say. Post-diploma, they’re …