Don’t believe the hype (mostly)

You can’t swing a breathless “this is the future” blog jumping on the ChatGPT bandwagon. AI I’ve called everything from “Mansplaining as a Service” (it sounds like it’s trying to be an authority on things, even if it doesn’t know what it’s talking about) to a less funny, more truthful reality. What most people don’t get, ChatGPT is merely predictively guessing the next word in a word whack-a-mole. There’s no thought whatsoever or nuance in its thoughts on human language — it is, in fact, far dumber than you think.

Then again, in a world where being called an Einstein becomes an insult, we live in a post-smart world.

To an AI’s credit, it has the bare minimum rudiments down, but read the below, and tell me, what’s missing?

Spoiler: An uncanny valley; it’s as if WikiHow.com lost its personality.

How to attract mass audiences to your web page per ChatGPT

Content marketing is a powerful strategy that can help businesses to attract, engage, and convert their target audience. By creating and sharing valuable and informative content, businesses can establish themselves as thought leaders in their industry and build a loyal following of customers and prospects. However, with so much content available online, it’s challenging to attract and retain an audience. In this blog post, we’ll share some tips and strategies for attracting audiences to your website through effective content marketing.

1. Define your target audience: The first step in creating effective content marketing is to define your target audience. Who are you trying to reach? What are their pain points, challenges, and interests? Understanding your audience will help you to create content that resonates with them and addresses their specific needs.
2. Create valuable content: Your content should provide value to your audience. This means creating content that educates, entertains, or informs your audience in some way. Avoid creating promotional or sales-focused content, as this is likely to turn your audience off.
3. Use a variety of content formats: People consume content in different ways, so it’s important to use a variety of formats to reach your audience. This could include blog posts, videos, infographics, podcasts, and social media posts. By using different formats, you can cater to the preferences of your audience and keep them engaged.
4. Use keywords and optimize for search engines: If you want your content to be found by your target audience, you need to optimize it for search engines. This means using relevant keywords in your content and meta tags, as well as optimizing your website’s structure and navigation.
5. Share your content on social media: Social media is a powerful tool for promoting your content and attracting new audiences. Share your content on your social media channels, and encourage your followers to share it with their networks. You can also use paid social media advertising to reach a wider audience.
6. Guest posts on other websites: Writing guest posts on other websites in your industry can help you reach a new audience and establish yourself as a thought leader. Look for websites that are relevant to your industry and have a similar target audience.
7. Build an email list: Email marketing is still one of the most effective ways to reach your audience. Build an email list by offering valuable content in exchange for your audience’s email addresses. This will allow you to keep in touch with your audience and promote your content directly to their inboxes.
8. Engage with your audience: Finally, engage with your audience. Respond to comments and messages, ask for feedback, and encourage your audience to participate in discussions. By building a relationship with your audience, you can create a loyal following that will help to promote your content and grow your business.

In conclusion, attracting an audience to your website through effective content marketing takes time, effort, and a well-executed strategy. By defining your target audience, creating valuable content, using a variety of formats, optimizing for search engines, sharing on social media, guest posting, building an email list, and engaging with your audience, you can build a loyal following that will help to grow your business. Remember, content marketing is a long-term strategy, so be patient and persistent in your efforts.

In conclusion, who writes “in conclusion”

Sometimes in writing, it’s not what’s there, but what isn’t there, or what’s there being so forehead-smacking captain obvious is obvious you begin to start wanting actual tools, you can use, actual information, something that will help separate you from your competition, the wheat from the chaff, as it were.

Where ChatGPT and other tools fall short is targeting knowledge with any personality or real depth. It’s like asking Siri, Alexa (“coming soon,” oh Amazon, it’s hard to believe you still do this when you have billions), or Google Assistant, “what’s the weather.” Those chatbots backed into varied operating systems will all bark back a similar message about the conditions in your area, but they will not, in fact, connect you with how a windchill will feel on your skin or what it’s like to wear sunscreen. They know nothing about experiencing weather, only some facts and figures; they, like ChatGPT, are devoid of the human experience and even how to relay it.

Don’t believe the hype — even if unscrupulous bosses definitely are

I’ve already seen in some forums various people in various occupations and positions licking their lips and clasping their hands like evil Mr. Burns over the belief ChatGPT will mean they no longer need to pay content writers and can simply, at a push of a button, produce content that will sell, evident to this is even less than garbage in garbage out. While the hype train rolls on and on about how this will make everyone’s lives more simple, the reality is marketing and communications. It has the potential to do quite the opposite.

Bosses and grifters will errantly think they’ll be able to produce clicks, therefore, relationships out of junk copy or, more to the sad point, sales from gobbledygook sterile prose that, if we’re being honest, only really works as, at best, mediocre copy if a ChatGPT AI text bot primary target audience was that of another ChatGPT AI text bot, somehow one with currency who could buy whatever was being sold.

It’s the old advertising chestnut of know your audience, and ChatGPT’s audience, who it’s best suited for, would ChatGPT bots readers, not humans.

Some humans may buy into empty prose, but others will question things;, “yes, and…?” If they click on ChatGPT’s lifeless copy, its simpleton words will leave many left wanting. Worse, if there isn’t already brand loyalty, brands deploying AI text might (and should), be penalized, and lose business to competitors. Ones that still give a damn about the intelligence of their audience.