Nosce te ipsum = Know thyself
What’s clarity worth to you? The more you know about yourself, the more you know about others.
Your success, be it your person, your organization, or with your partner, comes down to knowing yourself and knowing how to communicate. That’s what I help people do, people and companies.
Are you a leader? Are you a person who wants to make an impact on the world? Ask yourself, what would it be worth to know, really know, your communication, motivation, and have insights that could make not a little, but a large difference. Would you like to find out? That’s where I can come in as a strategic partner for one, or for the many.
Places I’ve helped
Sort-of known global graphics software company. Created integral brand pieces giving users the tools to let their imaginations run wild. Also helped write the book on Photoshop… literally.
Small Atlanta-based fizzy water company people consume worldwide. Helped conceptualize and launch many Surge, a beverage consumers loved and demanded so badly they brought the product back… twice.
Remember how-to books in print? Helped produce the how-to series online so those installing a new garbage disposal could order it online and have it waiting at the nearest store.
When Philips was looking to capture the North American market we set about a brilliant plan, now, almost half of all of the screens inside flat panels are Philips. How’d we do it? The answer may surprise you.
What happens when you combine Georgia Tech, Georgia Research Institute, and Georgia Public Television? Three great powerhouses of content being guided together to combine academics, science, and education.
University life is stressful for students, faculty, and staff of all ages. Giving the university community what it takes for a healthy lifestyle beyond the classes of chalk-and-makes the difference in their lives, not only at college, but for a lifetime.
The best way to build a successful college of the future is putting students first-and-formost and telling their story. No fancy marketing gimmicks or US News lists necessary. At one point thought our teams raised around $250 million, apparently the actual number was nearly a billion.
Galvanize and built an incredible marketing team of talented people setting marketing goals to ensure wonderful healthcare-minded student’s hard-earned tuition was going towards their academic outcomes and future dreams, and not that of spending excess and managerial hoopla.
Once you experience shopping at Wegmans, no other grocery store will compare. Helped pioneer Wegman’s store-brand high-end hors d’oeuvres and desserts on a level of not better than what you could order at fancy restaurants.
When the CDC launched various world campaigns to eradicate disease, it couldn’t be done in just words, but pictures to tell a story – storytelling after all isn’t always done in words.
Being a top company to work for in the US doesn’t just get that way through hard work, but in treating each and every employee with respect through onboarding and leadership that advocates for their employees and lets them do the job they were hired to do.
It all started with one hospital in one small city then, through marketing and collaboration, had explosive growth into what is one of the top healthcare network of providers in upstate New York.
Kind words
Collaboration is a key ingredient when working with Colin… there’s always a process and dialogue that makes for better marketing. His insights and out-of-the-box thinking resulted in better communication with our customers and a solid industry presence. I’ve worked with a lot of creatives and by far Colin was the one to collaborate with.
Michael Jewell
Strategic Marketing Partner,Leland Creative
Colin brought a lot of fresh ways of looking at things to a brand new creative department at Schawk! (Seven Worldwide). Regardless of the size of the project, Colin made the job fun! From bidding on a UPS project to making real-time online changes initiated in the UK… Colin was always a reliable fountain of knowledge.
Pamela Build
Executive, Harry Normal Realtors
Colin and I share a lot of truths about colleges, for example chalk-and-talk programs can be the most profitable marketed correctly, lower enrolled can do better for the bottom line than big-name flashy ones. Colin was very conscience about all programs should be fairly represented. He also wears special vests just like me.
Dr. Jason Adsit
President of Mount Saint Mary’s College
I’m my 30 years of being an copy editor, Colin’s stories are written so tight and concise, you can’t remove one piece or the story falls apart, it’s like Jenga puzzle.
Bob Blalock
Content Development Director, Alabama NewscenterFormer Editor and Chief of the Birmingham News
Colin has a unique gift for telling stories, to the degree I’ve even learned something about my own writing when responding to people after 30+ years.
Kevin Keenan
President and Chief Executive Officer, Keenan Communications Group
He’s been a good mentor but if I swear if he says regarding the story ‘get to why and what’s the outcomes’ one more time I might kill him.
Gary Stelerman
Former Writer and Content Manager at Canisius College
Director of Content, D’Youville
Let’s improve your story.
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