You don’t build a business; you build a brand.

Your brand is akin to a foundation of a house, strong foundation, amazing house.

Once you’re confident that your brand has answered the who, what, when, why, and how, delivering on the promise of your business, you’ll be able to always refer back to the foundation engaging hearts and minds, sustaining your business for the long haul. 

If you don’t build your brand story, regardless of your business, the general public is going to invent a brand story for you.

The choice is yours, Which do you prefer? Do you want to be in control of your message and public perception? Or would you rather have others come to and flow into that decision without your input?

I’ve spent 25 years working with upcoming and established global corporations to create household names to helping jumpstart small companies into multi-billion enterprises without peer. While the rules, weighs, and means are always evolving, the same overarching principles of marketing and communication strategy remains the same for organizations looking to leverage millions or even billions in audience size and revenue. 

Adobe, Coca-Cola, The Home Depot, Philips Electronics, Delta, Motorola, Progressive Gourmet, Center for Disease Control, Baird Capital, and more. B2C, B2B, public, private, consumer activations, healthcare, education, and technology, I’ve helped grow companies cementing their future brand.

Need help building your brand? Reach out below.

A little more about my work

In my consultancy and agency career, I had the privilege and honor of interacting with the following at their very beginnings:

• Sara Blakely and Jesse Itzler, creators of Spanx in Sara’s apartment, cluttered with unshipped boxes of product, long before she was BFFs with Oprah and became one of the richest women entrepreneurs on the planet.
• Progressive Gourmet, in a rat-filled tiny Boston warehouse, years before they became a direct-ship boutique hors d’oeuvre and pastry darling serving five-star hotels Ritz-Carlton, Swisshotel, Four Seasons to gray-label products at upscale industry leading grocers like Wegamans
• Anais Mitchell in a dingy backstage of a sub-100 seat venue, months before she workshopped a number of songs into a musical later called Hadestown, which became a darling of Broadway and London’s East End pleasing millions of theatergoers.

Each may seemingly have a disparate backstory, but they have two things in common.

1. They reached billions in both revenue and audiences
2. The same thread: Brand + Strategy = Success

Brand: They got clear on their what, who, and why.

Strategy: Distilled ideas were put into motion gaining momentum to larger and larger audiences, and not by chance.

Success: It’s what you make of it.

I’ve helped create massive successes in our digital age using a strategic combination of planning, insights, step-by-step measuring twice cutting once, and flexible week-by-week building of brands using both word-of-mouth (organic) and paid advertising all without massive budgets to fall back on. Turning potentially seemingly crazy ideas into global brands.

What idea, concept, or product do you want to see become the next household name?

Let’s talk!