All strategy starts with you because without making the right choices, professionally or even personally, you have no strategy.
Your strategy backs up your message, regardless of your brand, product, personality, or whatever you’re putting out there, you’re wasting energy, time, and money.
You know this. I know this. Everyone knows this, or so you’d think, but many people, organizations, companies, businesses, bosses, and teams take a spray-and-pray approach to their messaging.
Spray and Pray = putting stuff out there, everywhere, hoping for the best, hoping it sticks, but it rarely does, and you’re wasting your and others time and money.
Let me show you a better way
“Hope” has rarely, if ever, worked for any brand, be it the global corporations with offices in 142 countries or the mom-and-pop knitting shop at a half-deserted strip mall—yes, I have created strategies for both.
If you lack strategy, you’re missing out on a critical component that, done well, all but guarantees an exponential growth marketing strategy.
It’s not what you say, but why you say it
Marketing in modern times contains communication, getting in front of writers, bloggers, influencers, and collective audiences who may discover you through channels where your spending is close to free, freemium, or organic alone.
Without the communication end of the equation in your strategy, you’ll merely be relying on hope; hope your big thing stands out against a sea of other big things. Successful companies and agencies have communications as part of their marketing plans, and if you take whatever you’re trying to get out there seriously, you should as well.
Marketing, when combined with a communication strategy, is a powerful tool to reach any global audience. With an effective marketing strategy, you can target specific audiences with tailored messaging that will reach far further than digital campaign verticals alone.
By not only creating interesting and engaging content, but engaging with the audience through a communications strategy, you build relationships with potential customers and create a positive brand image, every good strategy is not only qualitative, but quantitive.
A comprehensive approach to brand strategy
The core of all brand strategy is messaging, and at the forefront of that is how do you make others, your audience feel?
Before a website, social media, campaigns, or any outward money is spent to get your name out there, you need to know what your name even stands for.
When this is all done well, it all clicks, and the best part is—from experience—you don’t need to spend a lot to even any money; it can all be organically grown.
Word-of-mouth marketing can generate far more revenue than any Google Adword campaign for a fraction of the cost.
From education to corporate, healthcare to consumer, companies of tens of thousands to companies of one, I’ve helped grow global brand strategies for others, you should be the next big name on the map.
If you’re looking looking for that level of expertise, let’s set up a conversation.