Who the *#@ is Colin Nekritz
I’m a marketing and communications brand creative who has and continues to leverage strategies to help organizations and people find their why.
I lead from strategy first, implement second, create a framework for success third, and tweak to produce a audience and sales growth fourth.
No two brands be they corporations, products, or people are the same and, as such, developing the foundation changes but the first step is always listening before jumping into, say, personas, market SWOT analysis, social and news listening, and distilling the best course for maximum impact in the shortest amount of time.
Note my background is tech-heavy, so from the get-go, have the expectation if we work together to see dashboards putting an upward spiral of success in metrics and KPIs leading to ROI. The most savvy digital marketing and communications professionals come with a toolbox to get brands made, but each case is different, and its critical to only use tools to help move your businesses and their people forward.
My approach to great work follows Occam’s razor: Make everything as simple as possible, but not simpler. Simple is hard, but simple sells.
You’ve seen my global brand work for Adobe, The Coca-Cola Company, Philips, UPS, Delta, The Home Depot, and others.
My experience includes leading high revenue marketing growth strategies for healthcare, tech, software, edutech, education, fintech, financial services, real estate, and retail.
While myself and my teams often evolve accumulating certifications be they Google Analytics, Salesforce Marketing, Hubspot, Scrum, Adobe Creative Cloud & Suite, and others, great strategy rises above because the best brands remain timeless.
Focus on the why, then as any real craftsperson, choose the best tools for the job.
The old “spray and pray” sales and marketing efforts of yore are a waste of time and money, my job is working with people and projects to shorten he time between launch and solidifying the next big brand success story.